


Fleet LLC. your Local partner
A vision of being one of the 5 major players Locally in FMCG distribution,
Why not; A fast growing company with a transaction every 28 seconds covering 185,180 km2 Selling by 65 cash vans, and heading 100 vehicles at the end of this year, Facilities and warehouses are located in 5 different cities covering the 5 different markets all over Syria and distributing to over than 16000 Selling Point. Reaching over 20 Million consumers covering all ages, & market segments, Fleet is one of the largest distribution and logistics companies in Syria and in Middle East with a giant turnover.
In a family business oriented country, it’s a cooperation between two Families, the GROUP of BANNA with more than 40 years of leading the market, the biggest cosmetic factory, having the royalty of the Swiss Brand “Hamol” exporting to more than 15 countries, and the GROUP of Deiri , the very improved construction company “BETA” since 1963, Printing, Media, and marketing Agency in northern Syria “BAYAN” with over 17 years of experience.
Founders of Fleet are five experts in business, educated in the , and the with a business experience over 20 years of each
Fleet attracts professionals to be a part of the success story; training, improving, responsibility & decision sharing are priorities in .
Fleet plans what to sell and where to sell, the mission is to maximize revenue, the primary goal of Fleet is to get more than its fair share of the market and execute effectively the management strategies.
A high educated salesman should be the one that can represent Fleet, carrying professional selling story, maps, detailed routs, a high end billing equipment connected to central data center offering the salesman a large choice of data, so he is the beneficial visitor.
A huge effort has been spent in cooperation between statistics team and sales department to build sales maps marking every single selling point all over Syria, appointing the size, Category, and evaluation of each, counting the amount of kilometers for every rout, and expecting the daily revenue.
Daily reports for salesmen, supervisors, managers, and directors, every single detail has been checked on a daily bases. Sales managers can diagnose the health of sales department.
Checking point by point, searching for customers, finding potentials, Sales managers decide in favor of a customer-oriented structure, not on a product-oriented structure.
A very professional identity, a real strategy, a very detailed plan, are Serving the needs of customers, fleet marketing department creates several offers that meet customer needs and build a long term relation with all customers on all supply chain levels. PR team is a very valuable too this is Business to business. Monitor customer satisfaction before, through and after selling. Statistics team feeds all departments with Surveys, Reports, Evaluations, or any survey required.
IT department built a huge network of computers connecting 5 Branches and Implanting an improved ERP with high-end PDAs, mobile billing equipment, , and vehicle monitoring system to be a part of full automation strategy, managing every transaction all over Syrian market, serving customers to be full satisfaction, connecting all departments and controlling every sold unit through CRM system.
You are what you know. is somehow the court of Fleet, where numbers are judged to be delivered to shareholders, Suppliers and clients; the value of connecting all departments through an ERP gives an accurate result of business even the daily breakeven, cost of operation, cash flow and the result of alliance, this let you plan ahead.
FIFO is an old term, Fleet purchase what’s already planned to be sold; Logistic and Inventory team are checking inventory Per PCS daily through a very tuff ERP customized computer system connecting 5 warehouses with the Head warehouse in Aleppo. So logistic department is taking care of reloading what has been sold and order what’s needed, connected to high efficient cash flow system their effort to ship what’s needed reduces the operation cost and gives a huge value to the company assets.
The watchtower is Quality department, connected to every department it controls the quality of every service or transaction in Fleet, assuring every single details or even click has been done the on same standard every time, with a sense of creativity fleet customers used to get the same service the same way.
Automation of every document is the project of 2011 so no more papers in Fleet that’s why fleet is investing in software development.
What are the main machines that Fleet is running, a cash van is easy to take care of through a complicated ERP, as well as a very huge sixteen wheels truck. Starting from fuel control, you can imagine how professional Fleet in managing the Fleet, Maps of every city, routes for everyday, points on every route, balance of the combination. Fleet the name makes sense.
Heading to be a joint stock company Fleet was established as LLC,, well structured and a fertile space for creators.
Fleet LLC.
P.O.Box:9999
HEAD OFFICE
Fleet BLDG.
AlSoukaief Main Road.
ALSHOUKAIEF Industrial Zone.
Customer Service No: 9811